BP: The Barometer Tried To Warn You

P = f(x).  The probability of a safety conscious decision being made is a direct function of budgets and margins. Put them both together in a meeting and budgets will rule.  When all the analyses on BP’s Deepwater Horizon well are done we will find this inherent tension was at the root of the Gulf Coast disaster.  Indeed, we already have evidence of BP’s shortcuts in the critical path and decisions that fell well short of industry standards.  BP was notorious for coming out on the wrong side of the safety/budget conflict.  In Marianne M. Jennings, Case Studies in Business Ethics, 6th Ed. (2007), BP appeared in a case study used to teach students about the risks of failure to manage the  P = f(x) tension.  The case examined BP’s Prudhoe Bay pipeline rupture and the fatal explosion at its Texas City refinery.  Some prescient quotes from that case:

  • Industry standards require smart pigging every five years. BP had not done smart pigging on the Prudhoe Bay line since 1998. (The pipeline burst in March 2006 resulting in an oil spill of 267,000 gallons)
  • BP employees described Lord John Browne, the former head of BP , as the industry’s best cost cutter, who created “a ruthless culture.”
  • The economic life of the pipes was estimated at twenty-five years when the pipes were first installed in 1977. At the time, no one believed that the oil production in the area would last longer than twenty-five years. One expert likened anticorrosion sensing and repairs to maintenance on a car: they have to be done regularly in order to keep the car running.
  • In 2004, Walter Massey, the chair of BP’s board’s environmental committee, wrote a memo to fellow board members expressing concerns about the corrosion problems. Mr. Massey’s memo described “[c]ost cutting, causing serious corrosion damage” to the pipes and creating the possibility of a catastrophic event that would put the Prudhoe Bay employees at risk. Internal documents uncovered in the government investigation show that a corrosion consultant who BP hired in 2004 issued a report that described the twenty-two-mile pipeline as experiencing “accelerated corrosion.”
  • Environmental groups called for additional government investigations into BP’s environmental record and oil pipeline, refinery, and drilling activities: “The North Slope corrosion problem is simply the latest example of a pattern of neglect and less-than-adequate maintenance over the years.”
  • In September 2006, the executives of BP were summoned to appear at congressional hearings on oil pipelines. The executives found few friends during their hearings. The chair of the House Energy and Commerce Committee told BP’s CEO, “Years of neglecting to inspect the most vital oil-gathering pipeline in this country is not acceptable.”
  • The committee heard testimony from an employee who raised concerns about Prudhoe Bay corrosion in 2004 and was then transferred from the facility. Richard Woolham, BP’s chief inspector for the Alaska pipelines, was subpoenaed to testify but took the Fifth Amendment. Another BP executive testified that BP had fallen short of the high standards the public had come to expect of it.

 Here’s an eerie question the students were asked at the end of the 2007 case:

  1. Discuss how BP got into the position in which it finds itself in late 2006 and what might have prevented the spill, the financial fallout, and the loss of reputation. Be sure to factor in the financial implications of any decision made during the period from 2001 to 2006.

 Change the years in this question and the text is updated for the 7th edition, due out in January 2011. If safety does not trump budgets, those high risk events occur and the budget for clean-up staggers the imagination.  BP’s stock price reflects what happens when safety takes a back seat to budgets.

 All quotes reprinted with permission of Cengage Learning, Marianne M. Jennings, BUSINESS ETHICS:  CASE STUDIES AND READINGS, 6th ed., © 2007.

About mmjdiary

Professor Marianne Jennings is an emeritus professor of legal and ethical studies from the W.P. Carey School of Business at Arizona State University, retiring in 2011 after 35 years of teaching undergraduate and graduate courses in ethics and the legal environment of business. During her tenure at ASU, she served as director of the Joan and David Lincoln Center for Applied Ethics from 1995-1999. In 2006, she was appointed faculty director for the W.P. Carey Executive MBA Program. She has done consulting work for businesses and professional groups including AICPA, Boeing, Dial Corporation, Edward Jones, Mattel, Motorola, CFA Institute, Southern California Edison, the Institute of Internal Auditors, AIMR, DuPont, AES, Blue Cross Blue Shield, Motorola, Hy-Vee Foods, IBM, Bell Helicopter, Amgen, Raytheon, and VIAD. The sixth edition of her textbook, Case Studies in Business Ethics, was published in February 2011. The ninth edition of her textbook, Business: lts Legal, Ethical and Global Environment was published in January 2011. The 23rd edition of her book, Business Law: Principles and Cases, will be published in January 2013. The tenth edition of her book, Real Estate Law, will also be published in January 2013. Her book, A Business Tale: A Story of Ethics, Choices, Success, and a Very Large Rabbit, a fable about business ethics, was chosen by Library Journal in 2004 as its business book of the year. A Business Tale was also a finalist for two other literary awards for 2004. In 2000 her book on corporate governance was published by the New York Times MBA Pocket Series. Her book on long-term success, Building a Business Through Good Times and Bad: Lessons from Fifteen Companies, Each With a Century of Dividends, was published in October 2002 and has been used by Booz, Allen, Hamilton for its work on business longevity. Her latest book, The Seven Signs of Ethical Collapse was published by St. Martin’s Press in July 2006 and has been a finalist for two book awards. Her weekly columns are syndicated around the country, and her work has appeared in the Wall Street Journal, the Chicago Tribune, the New York Times, Washington Post, and the Reader's Digest. A collection of her essays, Nobody Fixes Real Carrot Sticks Anymore, first published in 1994 is still being published. She has been a commentator on business issues on All Things Considered for National Public Radio. She has served on four boards of directors, including Arizona Public Service (1987-2000), Zealous Capital Corporation, and the Center for Children with Chronic Illness and Disability at the University of Minnesota. She was appointed to the board of advisors for the Institute of Nuclear Power Operators in 2004 and served on the board of trustees for Think Arizona, a public policy think tank. She has appeared on CNBC, CBS This Morning, the Today Show, and CBS Evening News. In 2010 she was named one of the Top 100 Thought Leaders in Business Ethics by Trust Across America. Her books have been translated into four different languages. She received the British Emerald award for authoring one of their top 50 articles in management publications, chosen from over 15,000 articles. Personal: Married since 1976 to Terry H. Jennings, Maricopa County Attorney’s Office Deputy County Attorney; five children: Sarah, Sam, and John, and the late Claire and Hannah Jennings.
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