Dell: Intel Redux and Intel Trouble

Some years ago, Intel poo-pooed the protests of a math professor who complained that once you got past a certain number of digits in your calculations the Intel chip resulted in incorrect answers.  Intel hemmed and hawed and initially allowed replacements only for those who could show that they really did the math.  Intel eventually had to make good on all the chips and even its employees’ internal newsletter did a parody of the company’s lame initial response.  Enter Dell.

Recently revealed court records show that the math department at the University of Texas at Austin complained to Dell that its Dell computers were failing.  Dell’s initial response was that the university had overtaxed the machines with math calculations that were “way hard.”  UT Austin was relentless because the machines’ failure fit a pattern; they were all conking out at the same time.  So, the litigation resulted.  Documents show that employees were aware of serious problems with the motherboards but poo-pooed them and replaced faulty motherboards with other faulty motherboards.  Employees also counseled each other on what to say to customers whose computers were failing, “We need to avoid all language indicating the boards were bad or had ‘issues per our discussion this morning.”[1]  Sales folks were given this advice, “Don’t bring this to customer’s attention proactively.  Emphasize uncertainty.” A recall was never issued and thousands of customers lost data through the failures.

As Dell deals with this lawsuit, Intel emerges in another way. Dell is also grappling with the SEC investigation into its accounting methods related to payments received from Intel for Dell’s use of Intel chips and processors. Underlying that issue is the antitrust case involving Intel and AMD.  In e-mails in the antitrust case, Michael Dell, the company founder who returned recently as CEO, complained to Paul Otellini, Intel’s CEO, that he was losing business because customers preferred AMD processors.  Mr. Otellini reminded Mr. Dell that Intel had paid Dell close to one-billion dollars per year, an amount that was “more than sufficient to compensate for the competitive issues.”[2] Mr. Otellini, in another e-mail, described Dell as “the best friend money can buy.”[3]

 

 


[1] Ashlee vance, ‘Suit Over Faulty Computers Highlights Dell’s Decline,” New York Times, June 29, 2010, p. B1.

[2] Miguel Helft, “Dell in Talks To Settle Intel Inquiry With S.E.C.,” New York Times, June 11, 2010, p. B1.

[3] Id. At B4.

About mmjdiary

Professor Marianne Jennings is an emeritus professor of legal and ethical studies from the W.P. Carey School of Business at Arizona State University, retiring in 2011 after 35 years of teaching undergraduate and graduate courses in ethics and the legal environment of business. During her tenure at ASU, she served as director of the Joan and David Lincoln Center for Applied Ethics from 1995-1999. In 2006, she was appointed faculty director for the W.P. Carey Executive MBA Program. She has done consulting work for businesses and professional groups including AICPA, Boeing, Dial Corporation, Edward Jones, Mattel, Motorola, CFA Institute, Southern California Edison, the Institute of Internal Auditors, AIMR, DuPont, AES, Blue Cross Blue Shield, Motorola, Hy-Vee Foods, IBM, Bell Helicopter, Amgen, Raytheon, and VIAD. The sixth edition of her textbook, Case Studies in Business Ethics, was published in February 2011. The ninth edition of her textbook, Business: lts Legal, Ethical and Global Environment was published in January 2011. The 23rd edition of her book, Business Law: Principles and Cases, will be published in January 2013. The tenth edition of her book, Real Estate Law, will also be published in January 2013. Her book, A Business Tale: A Story of Ethics, Choices, Success, and a Very Large Rabbit, a fable about business ethics, was chosen by Library Journal in 2004 as its business book of the year. A Business Tale was also a finalist for two other literary awards for 2004. In 2000 her book on corporate governance was published by the New York Times MBA Pocket Series. Her book on long-term success, Building a Business Through Good Times and Bad: Lessons from Fifteen Companies, Each With a Century of Dividends, was published in October 2002 and has been used by Booz, Allen, Hamilton for its work on business longevity. Her latest book, The Seven Signs of Ethical Collapse was published by St. Martin’s Press in July 2006 and has been a finalist for two book awards. Her weekly columns are syndicated around the country, and her work has appeared in the Wall Street Journal, the Chicago Tribune, the New York Times, Washington Post, and the Reader's Digest. A collection of her essays, Nobody Fixes Real Carrot Sticks Anymore, first published in 1994 is still being published. She has been a commentator on business issues on All Things Considered for National Public Radio. She has served on four boards of directors, including Arizona Public Service (1987-2000), Zealous Capital Corporation, and the Center for Children with Chronic Illness and Disability at the University of Minnesota. She was appointed to the board of advisors for the Institute of Nuclear Power Operators in 2004 and served on the board of trustees for Think Arizona, a public policy think tank. She has appeared on CNBC, CBS This Morning, the Today Show, and CBS Evening News. In 2010 she was named one of the Top 100 Thought Leaders in Business Ethics by Trust Across America. Her books have been translated into four different languages. She received the British Emerald award for authoring one of their top 50 articles in management publications, chosen from over 15,000 articles. Personal: Married since 1976 to Terry H. Jennings, Maricopa County Attorney’s Office Deputy County Attorney; five children: Sarah, Sam, and John, and the late Claire and Hannah Jennings.
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